{"title":"The Curse","description":"\u003cp\u003eThere is a version of you that died and no one attended the funeral. Not even you. Especially not you.\u003c\/p\u003e\n\n\u003cp\u003eThe Curse is not what was done to you. The Curse is what you had to become because of it. This collection is the record of that cost — worn on the body that survived, carried by the person the world built without asking permission.\u003c\/p\u003e\n\n\u003cp\u003eFacade. Obsidian. The sigil. Each piece in this collection exists at the intersection of transformation and loss. Dark luxury occult streetwear for those who understand that the two are the same thing.\u003c\/p\u003e\n\n\u003cp\u003eLimited edition. No restock. The Curse does not repeat itself — it simply becomes permanent.\u003c\/p\u003e","products":[{"product_id":"facade-oversized-beige-tshirt","title":"FACADE [03] — HEAVY COTTON TEE — BONE BEIGE","description":"\u003cp\u003eMy hands were clean until I touched the truth. It left marks no water could erase.\u003c\/p\u003e\n\n\u003cp\u003eFacade [03] in Bone Beige is the quietest version of the most honest thing YTHRAL has ever made. Beige because the colour of compromise is never black. It is neutral. Palatable. The shade you wear when you have learned that the world responds better to surfaces it cannot read.\u003c\/p\u003e\n\n\u003cp\u003eThe graphic tells the rest. The wheel turning on what was taken. The spikes that replaced what was soft. The figure in the suit who finally understood that power is not earned through goodness — it is granted through fear, and fear respects only what it cannot predict.\u003c\/p\u003e\n\n\u003cp\u003eThis is not a tee for the person you perform as. This is for the one underneath that performance who hasn't forgotten what the cost was.\u003c\/p\u003e\n\n\u003cp\u003eHeavyweight 100% sinker cotton. Oversized drop shoulder silhouette. The weight of the fabric is deliberate — nothing this honest should feel light.\u003c\/p\u003e\n\n\u003cp\u003eAn occult graphic tee in the truest sense — dark luxury streetwear, gothic in weight, that carries its confession on its back.\u003c\/p\u003e\n\n\u003cp\u003eLimited edition. No restock. 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It left marks no water could erase.\u003c\/p\u003e\n\n\u003cp\u003eFacade [02] in Lavender Haze is the contradiction made textile. Soft on the surface. Absolutely not soft underneath. Lavender because the world expects something gentle — and YTHRAL has always understood that the most dangerous things arrive wearing colours you didn't think to be afraid of.\u003c\/p\u003e\n\n\u003cp\u003eCalm on the outside. The wheel, the spikes, the demon, the suited figure — all of it on the back, permanent, unhurried. The story of a good person who stopped being one not out of choice but out of education. The world taught the lesson. Facade wore it.\u003c\/p\u003e\n\n\u003cp\u003eThe duality is the point. Wear the shade they find beautiful. Carry the weight they'll never see.\u003c\/p\u003e\n\n\u003cp\u003e100% heavyweight sinker cotton. Oversized drop shoulder cut. The lavender doesn't soften the statement — it makes it worse, in exactly the right way.\u003c\/p\u003e\n\n\u003cp\u003eAn occult graphic tee dressed in daylight colours — dark luxury streetwear with a gothic undertone the lavender never admits to.\u003c\/p\u003e\n\n\u003cp\u003eLimited edition. No restock. 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